What reporting does
Reporting presents information in a structured, repeatable way. It answers “what happened?” and provides a reliable record of performance over time.
What analysis adds
Analysis goes a step further by exploring why something happened and what it might mean. It often involves segmentation, comparison, and interpretation.
Why you need both
Reporting provides the foundation; analysis provides the insight. Most organizations benefit from a steady reporting rhythm complemented by focused analysis when questions arise.
Key takeaways
- Reporting answers what happened; analysis explores why.
- Both play distinct and complementary roles.
- A strong reporting foundation makes analysis more effective.
Want help applying this?
Let's talk about your data and reporting.